The Truth About Cosmetic Brands Part 1


One of the main things that led me into my research about animals was cosmetics and toiletries. I was surprised by the amount of brands owned by the same companies and I was also surprised by how many of them allowed animal testing. I believe animal testing for cosmetics, toiletries and household products is completely wrong as we don’t need these things, its just for our vanity. It is also clear in my research that there are many brands out there that don’t test on animals and still make amazing products which are just as good as those top, well-known brands.

Obviously I have stopped using products that are or could be tested on animals but the quality I found from a number of make-up brands means if this wasn’t an important issue to me, I would still use the cruelty free brand because of the quality.

The conclusions I came to are from a variety of sources which I found useful, particularly This website I found to be an excellent source of information as it had a large database of brands that make cosmetics, toiletries and household products with their statement about animal testing. More than this, it also had the parent company who owned that brand and their company statement, some of which differed from the original brand. It was interesting to see who owned these well-known names, and how many are owned by the same companies but also how the parent companies statement can differ so much from the original brand.

From this, obviously it came to my attention that I had to decide if I wanted to buy products from companies that neither their parent company or the smaller company test or whether I was ok with the parent company tested as long as the brand I was buying from didn’t. An example of this would be Liz Earle; Liz Earle doesn’t test on animals and is actually approved by Cruelty Free International/BUAV, however they are owned by Avon who, though they do not test themselves, allow their products to be tested in countries that require it by law i.e. China. I think this is a decision each cruelty-free pursuer must make for themselves; I personally strive to only buy from completely cruelty free companies, so neither the smaller or the parent company tests. I also try to buy only Cruelty Free International/BUAV approved products along with those approved by PETA and the Humane Society.


To buy cruelty free is actually very easy. The BUAV/Cruelty Free International who created the Leaping Bunny have a list of companies which do and do not test on animals which you can check, and you can receive a little booklet for free in which to check companies and look out for approved brands. The BUAV I believe to be one of the best organisations out there that is striving to stop animal testing and really makes a difference. Cruelty Free International has a large list of companies and I always look out for the Leaping Bunny!


PETA also has a list of the companies that do or do not test on animals which is helpful as some are on one website while others are on the other. I know that there are issues around PETA and there motives etc but there information on companies tends to be correct and is a good resource in trying to buy cruelty free products.

For my research I also found these blogs which I found very useful;

Behind the Make-up

So what are the big brands I am avoiding and why. The list below is just the big brands that I come across everyday when I go into Superdrug (whose own brand is cruelty free and Cruelty Free International approved…and really cheap too) and who I see advertised on TV. For a full list see the above websites such as Not Tested.

These are the brands that I refuse to use;



L’Oreal has a statement on their website about animal testing, to see the full statement go to ;

‘L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.’

Obviously from this we can gather that L’Oreal test their products so that they can sell them in countries that require animal testing for products to go on the market, such as China. Apparently we are worth it but animals are not!!

L’Oreal also own Lancome, Giogio Armani beauty, Yves Saint Laurent, Biotherm, Kiehls, Ralph Lauren Fragrances, Shu Uemura, Cacharel, Helena Rubinstein, Clarisonic, Diesel, Viktor and Rolf, Yue Sai, Maison Martin Margiela, Urban Decay, Guy Laroche Paris, Paloma Picasso, Garnier, Maybelline, Softsheen.Carson, Essie, Kerastase, Redken, Matrix, Pureology, Shu Uemura, Mizani, Decleor, Carita, Vichy, La Roche-Posay, Skin-Ceuticals, Roger and Gallet, Sanflor, Ombrelle and the Body Shop.



Avon also have a statement about animal testing, seen here ;

‘Avon does not conduct nor request animal testing in order to substantiate the safety or efficacy of any of its products or raw ingredients. Some products may be required by law in a few countries to undergo additional safety testing, including animal testing. In these instances, Avon will first attempt to persuade the requesting authority to accept non-animal test data.’

Again, Avon allow to testing on their products just so they can get a slice of the market in countries such as China. Avon also own Liz Earle.



Revlon don’t appear to have a statement about animal testing, however it appears from a number sources, including PETA, that they also ship to China and so allow animal testing on their products. On ‘Not Tested’, there is a statement from them and is classed as ambiguous.  animals/

Revlon also own Almay and Sinful Colours.



Coty also doesn’t appear to have a statement about animal testing, so my information about Coty comes from blogs who have received email confirmations from Coty

So from these responses it appears that once again the company itself doesn’t test on animals but to be a part of the lucrative Chinese market they allow animal testing to be conducted when required by law.

Coty also own Calvin Klein Fragrances, Chloe Fragrances, Davidoff Fragrances, Marc Jacobs Fragrances, Philosophy, Adidas, Playboy, OPI, Rimmel, Sally Hansen, Astor, Balenciaga, Beyonce Fragrances, Bottega Veneta, Cerruti, Chopard, David Beckham Fragrances, Enrique Iglesias Fragrances, Guess Fragrances, Halle Berry Fragrances, Jennifer Lopez Fragrances, Jill Sander, Joop! Fragrances, Jovan, Katy Perry Fragrances, Lancaster, Love2Love, Manhatten, Miss Sporty, Nautica, NYC Colour, Roberto Cavalli, Sally Hensen, Stetson, Vera Wang Fragrances, Vespa Fragrances, Celine Dion Fragrances, Espirit, Lady Gaga Fragrances, Truth or Dare by Madonna, Nikos Fragrances, Pierre Cardin, Tim McGraw, Tonino Lamborgini, Vivienne Westwood.


Some other big beauty brands are owned by companies who own a large variety of brands such as Olay and Max Factor. For these, see my post about the Brand Map which will be coming up in a couple of days.


I was surprised to see how many brands are owned by the same people, and how much of a monopoly these big companies have on the beauty industry. Add to this how many different products each individual brand own, which all has to be tested on animals, the sheer number of suffering animals to each parent company must be staggering, and for what? I will never buy products from any of these companies or their individual brands as I refuse to support companies that allow testing directly or indirectly, regardless of what they try and say.

This is the first part in my expose on everyday makeup, so hopefully you will come back for the next part. I also hope this was informative and helpful to everyone – it certainly changed my ideas about makeup! Please choose Cruelty Free and lets convince these companies to stop the torture on innocent animals.

We want happy bunnies, not hurting bunnies!


For the animals x