Too Faced are Two Faced!

Too Faced use to be one of my favourite Cruelty Free brands – they offered great quality makeup for a good price and they seemed to truly care about animals…well thats all changed now!

Recently, Too Faced have sold their company to Estee Lauder, one of the leading large cosmetics brands that still allows animal testing to be used on their products. Now, some might argue that Too Faced are still Cruelty Free, however Estee Lauder owns the company and therefore a percentage of their profits goes to the parent company. Ultimately, if you buy from Too Faced, you are buying from Estee Lauder, and by buying through them and supporting them, you are supporting animal testing, and the thousands of animals who suffer so that Estee Lauder can sell their products in places like China.

 

I can’t understand why a brand, like Too Faced and Tarte, that claims to be Cruelty Free, and to love animals, would then sell out to a company like Estee Lauder! It seems to always come back to profits over values and animal welfare. Some brands do stick to their policies, and I am proud to support those who have an excellent stance on animal testing and seem to be truly Cruelty Free. Some brands just appear to be paying lip service to the idea so that more customers buy their products, and that seems to be what happened with Too Faced! It seems that they never truly cared about animal welfare, and the thousands of animals that suffer and die every year for the cosmetics industry, or else they would not have sold to Estee Lauder! They are two-faced about their values, their policies and have shown their true colours.They have now become another faceless brand that cares for profits instead of policies and sticking by them, that stand for money instead of for animals, and that the opinions of their consumers does not matter to them. Therefore I will not be supporting their brand anymore and will no longer be purchasing their products.

Please support TRUE Cruelty Free brands, such as theBalm, Paul Mitchell, Illamasque and Hourglass instead of false brands who only care for money instead of welfare.There are so many brands out there to choose from that are Cruelty Free, vegan and support animal welfare, so please support those who truly support animals.

For the paws.

Duty Free Cruelty Free?

I recently went on holiday with my boyfriend and we travelled through Gatwick North Terminal. As many of you know, buying duty free items is significantly less than buying them on the high street, so I was eager to see what was available and if I could snag some of my favourite brands at a good price.

However, I was dismayed to go through the entire lounge at Gatwick and discover that there were NO Cruelty Free brands or items available at the airport. Throughout the entire duty free shop, there were many beauty and perfume brands, however the majority of these were high-end designer brands, all of which were not Cruelty Free. There were also no shops/brands that sell Cruelty Free items outside of the main duty free shops; there were bag shops with leather items (and I do not trust buying leather anymore after my Dog Leather post), alcohol shops, electronic shops, and book shops but no beauty or lifestyle brands to buy from. This meant that I was unable to make ANY purchases, other than food from WH Smiths.

Considering that there are many higher end, trendy brands out there that ARE Cruelty Free, such as Jeffree Star, Too Faced, Illamasqua and Sugarpill, there should be no reason why these brands cannot appear within Gatwicks duty free shops.

I think that this is appalling; Cruelty Free and vegan lifestyles are far more common than they ever use to be and yet they are not catered for or even represented at all within Gatwick Airport. There should be the option to shop at the airport for Cruelty Free/Vegan people, and to take advantage of the duty free perks of being at the airport. Representation of lifestyle choice should be available in all shopping places, as it is to some extent on the high street and Gatwick is simply not representing a large portion of the UK market, which I think is a huge oversight on their part and ultimately means they are losing money, and quite a lot I think as people do stock up at the airport…