Too Faced use to be one of my favourite Cruelty Free brands – they offered great quality makeup for a good price and they seemed to truly care about animals…well thats all changed now!
Recently, Too Faced have sold their company to Estee Lauder, one of the leading large cosmetics brands that still allows animal testing to be used on their products. Now, some might argue that Too Faced are still Cruelty Free, however Estee Lauder owns the company and therefore a percentage of their profits goes to the parent company. Ultimately, if you buy from Too Faced, you are buying from Estee Lauder, and by buying through them and supporting them, you are supporting animal testing, and the thousands of animals who suffer so that Estee Lauder can sell their products in places like China.
I can’t understand why a brand, like Too Faced and Tarte, that claims to be Cruelty Free, and to love animals, would then sell out to a company like Estee Lauder! It seems to always come back to profits over values and animal welfare. Some brands do stick to their policies, and I am proud to support those who have an excellent stance on animal testing and seem to be truly Cruelty Free. Some brands just appear to be paying lip service to the idea so that more customers buy their products, and that seems to be what happened with Too Faced! It seems that they never truly cared about animal welfare, and the thousands of animals that suffer and die every year for the cosmetics industry, or else they would not have sold to Estee Lauder! They are two-faced about their values, their policies and have shown their true colours.They have now become another faceless brand that cares for profits instead of policies and sticking by them, that stand for money instead of for animals, and that the opinions of their consumers does not matter to them. Therefore I will not be supporting their brand anymore and will no longer be purchasing their products.
Please support TRUE Cruelty Free brands, such as theBalm, Paul Mitchell, Illamasque and Hourglass instead of false brands who only care for money instead of welfare.There are so many brands out there to choose from that are Cruelty Free, vegan and support animal welfare, so please support those who truly support animals.
For the paws.